Dear Team,

Reiterating what I had said in the town hall, today we are announcing our decision to scale down operations of Supr Daily and restructure ourselves to help hit our business-market fit goals. It's a decision we have deliberated for countless hours over the last few weeks and I would like to share the context to help you understand this better.

Swiggy acquired Supr Daily in mid-2018 when it was serving close to just 6,000 orders a day in a few suburbs of Mumbai. At that time, Supr Daily kick-started Swiggy’s journey beyond food delivery and into convenience & grocery. Over the last 4 years we have scaled Supr Daily services to fulfill 200,000 daily orders across six cities and have created a niche in solving a very important consumer need.

While we are now an inalienable part of our consumer's lives, we unfortunately are yet to demonstrate a clear path to profitability. Today, we find ourselves in a situation where we end up spending a significant amount of time & money in managing the business - distracting ourselves from our primary goals of establishing the business market fit. As we go into the year, it's important that we organize ourselves in a way that best sets us up to hit our goals.

As a part of the restructuring, Supr Daily will suspend operations in Delhi NCR, Mumbai, Pune, Hyderabad and Chennai. We have a detailed transition and closure plan in place to make it less painful for our users as well as brand and vendor partners. We will continue to serve users in Bangalore and double down on our efforts here.

The restructuring has an impact on employees operating in these 5 cities and some corporate employees as we right size the organization to be in line with our scale & stage. I’m glad to inform you that we’ve identified relevant roles for a significant majority of the employees within the open requisitions across the broader organization and expect to place the rest over the next few weeks. We have always believed in treating people with care and respect at Swiggy and are fully committed to providing the best transition support.

Employees will have several opportunities to ask their questions as we have a series of town halls and one-on-one meetings. Your managers, functional leaders, HR partners and I will be in close touch and be available to take any queries.

While we have taken the difficult decision to scale our business down, we continue to be buoyant about the opportunity itself. Grocery is a massive category and a morning delivery service falls squarely in Swiggy's larger vision of delivering unparalleled convenience to our consumers. The strong consumer love and traction we've received over the years is reflective of that.

I'll be working very closely with the Supr leadership team and you all to prove our business fundamentals over the next few quarters. We are clear about the destination we want to get to and will be relentlessly working on the path to get there. I will share more about our strategic thrusts and key focus areas for the way forward in a subsequent town hall.

Regards,
Phani.
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